Reese’s HVAC came to us without a website, a brand identity, or any idea where to begin—just a commitment to his craft and a desire to be found online. Our goal was to create a simple, professional web presence that didn’t require ongoing maintenance or technical know-how.

We conducted industry research, designed a clean brand from the ground up, and developed a website that highlights his passion for the mechanical side of HVAC work. The color palette, iconography, and structure were all chosen to reflect his straightforward, no-frills approach while giving potential clients confidence in his reliability and experience.

Best of all, we built a backend system so simple that all he has to do is check his email. No updates, no dashboards—just a clean, functional site that works quietly behind the scenes to bring in new business.

Highlight Outcome:
↑ First-ever online presence established
↑ Zero-maintenance backend tailored to client’s needs
↑ Branded website aligned with trade professionalism

We partnered with Ash Street Housing Cooperative to bring their quiet, established community into the digital age—while keeping ease-of-use front and center for their older member base. The website design may look simple, but it was crafted with intention: clean navigation, large fonts, and intuitive layout ensure members of all ages can find what they need without frustration.

This project included a full rebrand, with a new logo, color palette, and website that balances warmth and professionalism. We also implemented Klaviyo to build their email marketing infrastructure, creating segmented communication for current members and future prospective residents. Monthly email newsletters and ongoing blog content continue to nurture their digital community, while reflecting the cooperative’s values and mission.

Highlight Outcome:
↑ Successful onboarding of legacy members to digital systems
↑ Monthly member engagement through email and blogs
↑ Streamlined communication with prospective residents

What started as a simple website redesign evolved into a full-scale systems transformation. We helped this multi-city event series bring everything under one roof—tracking event timelines, automating communications, and expanding reach through strategic email, SMS, and paid ad campaigns.

This streamlined, integrated system allowed the founder to focus on growing the business—scaling from 2 to 10 events per year while doubling her audience year over year.

Highlight Outcome:
↑ 100% year-over-year growth in email and SMS subscribers
↑ Increased annual event count from 2 to 10
↑ Fully integrated marketing and planning system across all locations

We partnered with Northern Resort—a beloved, long-standing family vacation destination in Wisconsin—to completely transform their brand and operations from outdated paper-based systems to a modern, digital-first experience.

This project was a full-scale rebrand and rebuild. We developed a new logo, color palette, and visual identity, then brought it to life through a redesigned website that reflects the charm and professionalism of a true four-season resort. Using the WIX Hotels app, we transitioned all cabin rentals from manual tracking to streamlined online bookings—giving guests a seamless experience from inquiry to check-in.

We also arranged professional photography of the entire property across all four seasons, updating the site as each new gallery became available. What started as a digital upgrade became a foundational shift in how the resort presents itself and operates in a modern, guest-friendly way.

Highlight Outcome:
↑ 100% digital booking adoption
↑ Stronger brand presence for year-round marketing
↑ Unified guest experience and internal processes
💬 “They helped us step confidently into the future without losing what made us special.” — Brigit H.

We worked with YEDA, a youth nonprofit, to completely overhaul their online presence and behind-the-scenes systems. Their new website now highlights their impact, features youth stories, and clearly communicates their value to families and potential funders.

Beyond the site, we developed a full suite of operational tools including a team handbook, participant pipeline, and digital forms—all designed to boost youth retention and reduce admin overwhelm.

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